You optimized everything.
/ The ceiling holds.
Results, fast.
Your teams deliver. Your vendors execute. The numbers stopped moving. This is not a hands problem — it is a marketing direction that does not exist inside your company yet.
Adding one more vendor does not move a ceiling. It adds an invoice.
Execution is no longer the problem.
You already optimized everything that optimizes internally.
Your teams work hard and work well. Results have been flat for two fiscal years.
The pressure comes from above: shareholders, a funding round, targets missed two years running.
Marketing and sales each move on their own. Nobody owns the shared number.
You have capable vendors. None of them carries the strategy — that was never their mandate.
Nobody on the leadership team has marketing in their remit.
You know the ceiling is there. You don't know exactly where it breaks.
What you need / in order.
Locate the ceiling
Not work around it. A misdiagnosed ceiling gets treated with more media budget — and it holds anyway. We find where the chain breaks, between acquisition and closed business.
/ 12-month roadmapA head, not more hands
Ownership of the full marketing strategy and the annual plan, carried by someone who sits on the leadership committee. Your current vendors stay — under clear direction.
/ Monthly leadership committeeActually align marketing and sales
Insights are worthless if they die inside a report. We hand them to the sales team and we sit in their rituals — not as observers.
/ Weekly presenceHow we answer.
Four pillars. One priority order, for you.
Diagnostic 360
Locating a ceiling is harder than locating a breakdown: from the inside, everything looks like it works. Full report across the four pillars, 2-hour debrief workshop with leadership, 12-month prioritized roadmap. Delivered in 15 business days.
Direction — the fractional CMOLead pillar
Ownership of the full marketing strategy and the annual plan. Management of your marketing vendors and subcontractors. Your technology stack — CRM, BI, automation — under a single accountability.
Data and insights
Not a basic setup: fine-grained ROAS optimization on accounts that are already mature, and insights handed straight to the sales team.
Acceleration and launch
New markets, new products, repositioning — run at the scale of an established company, not a pilot.
Weekly presence. Monthly leadership committee. First call on the calendar.
The data behind the results.
$150,000 in media over 4 months across three markets — Montreal South Shore, Quebec City region, Toronto. The target was a $75 CPA. We missed it. What we delivered was the numbers explaining why, and the four levers to close the gap in year two.
Source: SOP Marketing Inc. engagement. Full method and figures in the case study. Read the full case study
Your ceiling. Our starting point.
4 questions, 2 minutes. You leave with a clear profile and the one thing to fix first.