Your glass ceiling
/ our starting line.
Results, fast.
We transform your marketing operations to maximize performance. AI, data and execution — the full customer journey, from funnel to conversion, with an absolute focus on return on investment.
The offer, in four pillars.
Less noise. More return on investment.
A modular approach that combines brand strategy and advanced technology implementation.
Complete Diagnostics
In-depth assessment of processes, visibility strategies and digital marketing — to identify gaps and growth opportunities.
Technology & Automation
CRM configured. Dashboards connected. Deployment of Meta and GoogleAd advertising ecosystems, with AI as operational infrastructure.
Data & Insights
Turning raw data into shared business intelligence — that directly guides marketing tactics and sales teams.
Acceleration & Launch
Driving customer acquisition, orchestrating product launches, and brand refreshes to win market share.
Three business realities. The same rigor.
Integrate, without losing your way
Strategic support, knowledge transfer, and training to effectively integrate new technologies into your operations.
Your shift, our roadmap./Break the glass ceiling
Optimizing what's already in place to reach the next level of profitability — without starting from scratch.
Your ceiling, our starting line./Start right, first time
Positioning, measurement foundations and a visibility plan — so the first dollar you spend is a dollar you can measure.
Your idea, our go-to-market./The data behind the results.
Lead Acquisition — SFL Network
Exploratory Campaign — 4 MonthsA pivot from an Outbound model to an Inbound model powered by advisor Personal Branding. Media budget of $150,000 over 4 months (mid-August to mid-December) for a network of 12 independent advisors, across three markets: Montreal's South Shore, Quebec City, and Toronto. Target KPI: maximize SQL volume at a $75 CPA.
Budget Reallocation by Channel
Strategic Recommendations — Year 2
Audience Consolidation
Broaden targeting to the full service-center territory to exit the Learning Phase and activate Smart Bidding (Target CPA) — the key lever to bring CPL closer to the $75 target.
Media Mix Restructuring
Eliminate GDN. Reduce Meta to strict retargeting only. Concentrate 80% of budget on high-intent SEM queries.
"Human-to-Human" Creative
Featuring advisors' faces cut social CPA by 22% — combined with CRO, the most direct lever to close the gap from $153 to $75.
Demographic Relevance
In Toronto, aligning creative with the diversity of targeted neighborhoods increased CTR by 45%.
Filling Summer Camps — ACES Volleyball
Meta Campaign — 4 WeeksACES Volleyball Academy (Saint-Lambert, Montreal's South Shore) needed to fill 4 summer offers in 4 weeks on a $2,000 budget, entirely on Meta (60% Facebook / 40% Instagram). Critical window: the specialized camp started just 6 days after the campaign launched.
Budget by Week — Weighted by Urgency
Recommendations — Summer 2027
Launch three weeks earlier
The 6-day window for the specialized camp capped its potential — launching in June gives Smart Bidding time to optimize.
Rebalance toward Instagram
Move from 40% to roughly 50% of budget: cost per result is notably lower there than on Facebook.
Measure registration, not visits
Install a conversion pixel and dedicated landing pages per camp to optimize on real sales.
Formalize the referral program
Lock in the "bring a friend" discount (10 to 15%) and activate it from week 1.
The assessment is free. Excuses aren't.
Whether it's an audit, a technology rollout, or a growth mandate — get in touch.